New and Seasonal Flavours

The editorial plan defined the cadence of promoting existing and new flavours. New flavours were inspired by seasonal ingredients, topical events, and partnerships. There were flavours to celebrate fathers day, halloween, the promotions of the 2011 movie ‘Rio’, every month there was something new. In preparation for the holiday season we planned on something bigger and came up with the idea of launching two brand new flavours that were based on behaviour rather than flavour. The answer to Santa’s big question are you ‘Naughty or Nice’. With the success of this campaign we were given the opportunity to bring more ideas to the table including ‘The Wild Series’, ‘Hugs & Kisses’ and ‘The Summer Series’ featured below.