See beyond the label
See beyond the label
Client: Laava | Company: Vector 5 and Laava
How do you know you can trust the thing you hold in your hands is real?
Background
Laava is pioneering the next generation of scannable codes, introducing 'Smart Fingerprints' designed for the 'Authentication of Things'. With a vision to empower every individual item to tell its unique story, Laava's technology offers unparalleled security and authenticity verification.
Brief
Demonstrate Laava's capability to address authentication challenges across various industry verticals by designing the end-to-end experience for a consumer app. Additionally, create compelling use cases to showcase to investors, funding bodies, and potential customers.
Approach
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
User flows
Mapping out intuitive user journeys to streamline the scanning experience.
Wireframes
Crafting detailed wireframes to visualise the app's structure and functionality.
Sketching / Design
Iteratively refining design concepts to ensure visual appeal and usability.
Working Prototype
Developing a functional prototype to demonstrate core features and interactions.
Stakeholder testing
Gathering feedback from stakeholders to validate design decisions and refine the prototype.
Visual identity
Establishing a cohesive visual identity and graphical user interface (GUI) for the app.
Design refinements
Fine-tuning design elements based on user feedback and usability testing.
Packaging integration
Integrating Smart Fingerprints into packaging design considerations for seamless user experience.
Product demos
Showcasing the app's capabilities through interactive product demonstrations.
Presentations
Creating compelling presentations to effectively communicate Laava's value proposition.
Solution
The core demo
Defined a series of authentication cases spanning multiple industry verticals, generating 'Smart Fingerprints' and designing result screens. Developed working demos showcasing positive scan results and alerts.
Result screens
Designed successful scan screens and considered alert scenarios, ensuring seamless user experience even in suspicious item scans.
You can try using scan.laava.id on your smartphone.
Developing the visual identity
Completed designs for app screens, enhancing UI, interactions, colours, and icons while aligning with brand guidelines.
Packaging and labels
Integrated Smart Fingerprints into packaging design, considering size, visual alignment, and instructional copy for a cohesive user experience.
Result
The successful launch of a pilot program, initially implemented with products from Aluvion Wines, marked a significant milestone for Laava. This pilot not only demonstrated the effectiveness of Laava's Smart Fingerprint technology in authenticating products but also garnered valuable insights and feedback for further refinement. Subsequent iterations of the pilot have seen ongoing improvements, with user testing yielding exciting outcomes and learnings that continue to shape future iterations.
Additionally, my role extended to supporting the commercial team by creating tailored pitch materials, contributing to securing Laava's largest account win to date* with Tasmanian Cherries by Reid Fruits.
*Aug 2018
