The Most Beautiful Sound
A scientific breakthrough that has captured the sound of cancer cells being destroyed to instill hope and resilience in patients.
Client: ASCO via GREY New York | Company: whiteGREY
Background
Every day in the US 5,250 people hear the words ‘you have cancer.’ Scientific studies have shown that the diagnosis itself can lead to clinical stress and weaken the body’s immune response and ability to fight back. GREY New York worked with the world's top medical institution to launch a scientifically validated research study to see if the sound of cancer cells being destroyed could be captured.
Brief
GREY New York working with American Society of Clinical Oncology (ASCO) approached whiteGREY to create a digital experience that would bring this groundbreaking idea to life, providing patients with a unique perspective on their battle against cancer.
Engaging UX ideas
Immersive UI
Motion graphics
Animation
Speed to delivery
Award worthy
Approach
Operating across two time zones, we established a rapid work cadence, conducting frequent check-ins and workshops to keep the project moving forward. While New York slept, we tirelessly workshopped wireframes and conceptual designs, ensuring progress at every stage. With key design aspects approved in days, I focused on refining the experience, adding motion to cell graphics, animating lottie interactions, and collaborating closely with the development team.
Process
Wireframe
Design
Animate
Solution
The Most Beautiful Sound is an open-sourced sound therapy that is being used by hospitals, universities, and caregivers to empower patients in their fight against cancer. Patients and anyone impacted by cancer can visit the site and hear the sounds of cancer cells dying.
Results
I take pride in contributing to an idea that not only built resilience and hope in patients but also achieved recognition through several prestigious awards in 2023:
