LEGO NEXO KNIGHTS

LEGO NEXO KNIGHTS

LEGO NEXO KNIGHTS

Battle for Merlok Powers
SKILLS

Art Direction

Concepting

Experience Design

Visual Design

Interface Design

Background

The end of the NEXO KNIGHTS trilogy is here, who will be victorious? Previously Monstux has failed at defeating the Nexo Knights heroes with magic from the physical realm. Now he has followed Merlok into the digital space in an effort to infect and control the system and the NEXO powers.

Brief

Use the standard franchise site template to design the last iteration of the NEXO KNIGHTS franchise site in a way that reflects the new products, art direction, and story.

Approach

The previous site was a huge undertaking with a breadth of content and popular features. While we understood the reasons for the new limitations we wanted to make sure we weren’t losing features that were still relevant and didn’t impact the budget. The primary feature we saved after the audit was the NEXO powers library and Nexo Knights avatar generator, and any relevant activities and downloadable content were an easy win.

There was a small amount of room for movement in the design template of the home page and we sketched up ideas on how to make the most of that before evolving the previous UI style guide to incorporate the green digital infection.

Solution

A striking front page with a custom intro layout promoting the hero video, game and toys.

Throughout the site we used a background that was fixed and extending to the height and width of the browser so that as the user scrolls the content slides over the top like futuristic holographic screens.

Solution

A striking front page with a custom intro layout promoting the hero video, game and toys.

Throughout the site we used a background that was fixed and extending to the height and width of the browser so that as the user scrolls the content slides over the top like futuristic holographic screens.

Solution

A striking front page with a custom intro layout promoting the hero video, game and toys.

Throughout the site we used a background that was fixed and extending to the height and width of the browser so that as the user scrolls the content slides over the top like futuristic holographic screens.