Your passion project
SKILLS
Art Direction
Concepting
Experience Design
Visual Design
Interface Design
Prototyping
A bunch of mates having a chat over a few beers can often lead to some crazy, wonderful ideas
What if someone gave them the start to make those dreams a reality? Just like those four guys that came up with the idea of starting a brewery back in 1987 …
Brief
Hahn Jump Start is a competition giving five of Australia’s top young entrepreneurs the opportunity to receive a tailored mentoring program, and up to $25,000 towards their start-up. I designed a digital platform that supports the Hahn Jump Start campaign and housed the Hahn brand story.
Approach
I defined the brand's digital visual identity and GUI style guide while the strategy team outlined a 3 phase plan for the competition. With more clarity we explored user flows to define the entry mechanic and articulated it through wireframes and paper prototypes. I art directed a team of designers in turning the wireframes into finished designs. The art direction was extremely important as it needed to enhance the established brand design and build on the brand story video.
