Made for Bulleit
Born on the frontier
Client:
Diageo
|
Company:
Drifter
SKILLS
Art Direction
Branding
Photography
Brief
The challenge was to build brand awareness and affinity among a discerning audience that values authenticity and unique brand narratives. Bulleit Bourbon needed a campaign that went beyond traditional advertising, creating a deep, genuine connection with its target demographic.
Approach
As Senior Art Director, I was instrumental in conceptualising and developing the 'Made For Bulleit' platform. This involved:
Naming and Concept Development
Crafting the campaign name and central theme that resonated with Bulleit Bourbon’s heritage and appealed to a spirit of independence.
Visual Identity
Designing a cohesive visual identity that would be versatile across various media and touchpoints, embodying the brand's rugged and authentic aesthetic.
Ideation
Imagining a series of interactive experiences for events that would allow attendees to engage with the brand in meaningful ways, enhancing both their physical and digital interactions. This section of the campaign was designed to bring the brand to life in dynamic settings, though it remained in the conceptual phase.
