The Secret Life of Cider
What cider best suits you?
Client:
Lion
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Company:
The White Agency
SKILLS
Art Direction
Concepting
Storyboarding
About
In a world where the typical beverage choices at gatherings seem unvaryingly to rotate between beer and wine, "The Secret Life of Cider," aims to disrupt the norm by highlighting the versatile and rich universe of cider.
Cider, often relegated to a simplistic understanding by most, actually presents a broad palette of flavours suitable for a myriad of occasions, each blend boasting its own character and charm. Our goal is to shift the public perception and showcase cider not just as an alternative, but as a first choice, demonstrating its rightful place alongside its alcoholic counterparts.
What kind of cider best suits you?
Uncover the secret of cider
Our host intrepid investigator/apple farmer Dave Corrigan takes us on an adventure to uncover the variety of cider drinking species in their natural habitat. From finding clues of its existence to exploring the personalities we discover the Secret Life of Cider.
By treating each type of cider as a character in its own right, our narrative aims to engage the audience with humor and clever visuals, making "The Secret Life of Cider" both an educational and entertaining experience.
Through this campaign, we cultivated a newfound appreciation for cider, inviting viewers to explore and enjoy the diversity of flavours that this age-old beverage has to offer.
